Marketing was initially treated as an appendage by most organisations.  After products or services had been designed and produced, the organisation would find a way to “market” the product or service. Marketing was therefore relegated to the background in most academic programmes.  Today before products and services are developed, market surveys are undertaken.  Marketing is one of the most exciting fields in business today with the opportunities afforded by the expanding online space, creative marketing can turn a brief case office enterprise into a global brand.